Proper exterior lighting can do wonders for your
business. Here is a great example:
Joe Cherbuy, owner of Oak Hill Liquors in Victoria,
Texas wanted to increase business to his store. It was located 20 yards off a
major roadway between Houston and Corpus Christi but business was slow and he
needed to invest in ways to make it more visible to passersby. It was
illuminated by two high pressure sodium wall packs that provided inadequate
lighting at the front of the building. He decided to research ways that would
make the store and its corresponding sign more visible from the road. After
speaking with Matt Zanella at Warehouse-Lighing.com, he knew what he needed to
Joe decided to buy four goose neck style light
fixtures with LED lamps and place them in a way that would illuminate the front
of the store. He selected 10-inch angle shades with 30-inch goose neck arms
from Millennium Lighting and was amazed by the immediate results.
Click here to see the fixtures that Joe used.
Click here to see the lamps that Joe used.
corresponding increase in business took him by surprise. Local residents told
him that they never noticed the store before, even when they stopped at the gas
station next door. They told him that they even noticed it during the daytime
due to the decorative nature of the fixtures. Joe was hoping that his
investment in the fixtures would pay off in six months. It only took one month,
Each fixture used a 15 watt LED PAR38 outdoor lamp.
Joe originally wanted to use these lamps for their long life and energy
efficiency, but they ended up providing other benefits as well. He wired them
so that they could utilize the photocells from the existing wall packs. This would
provide dusk-to-dawn automatic lighting for the front of the store. Customers
liked this because it provided added security at night. Joe also realized that
the LED lamps did not attract insects due to their low heat and frequency. This
was a huge benefit in the area of Texas where the store is located.
Joe was very pleased
with the results. He said that a good business owner needs to spend money to
make money. The goose neck fixtures he bought added better illumination and a
decorative touch to his store. A wise investment, indeed.
Click here to see our extensive selection of goose neck and barn fixtures.
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